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Marketing and Outreach

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It isn’t enough to simply produce quality information. You must provide that information where people are and when they need it. Develop an outreach plan that describes how your program will effectively reach a community and convey a message in a way that will matter to them. Don’t underestimate the importance of outreach. Though there are more ways then ever to reach your audience, the competition for people’s attention is fierce.

Organizations can benefit greatly by sharing effective outreach materials, especially when resources are limited. Many programs even share similar outreach goals but focus on different topics. Sharing resources is a smart way to avoid “re-creating the wheel.” Creating templates for use by other programs or for outreach to different populations is empowering; providing a framework for future projects to reach and educate individuals further.

Some communities, including low-income, rural, or non-English-speaking groups, have barriers that may prevent them from receiving information. These barriers may result from language, isolation, and cultural differences. And yet, in many cases, these populations are the most in need of resources and services and successful interventions can yield dramatic improvements in health outcomes. Understanding the barriers that cause low participation in programs is the first step to improving outreach. 


Effectively Communicating Value

  • Newborn Screening (NBS) Connect Patient Registry

Empowering Parents as Advocates

  • Tips for Getting Formula for Individuals with Inborn Errors of Metabolism (IEM)

Working with Community Partners

  • Empowering Underserved Populations Through Cancer Prevention and Early Detection

Training the Trainers

  • Family Health History Community Liaison Program

Creating Customizable Tools

  • Community Centered Family Health History Project


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